MARKETING ANALYSIS

Marketing analysis of customer data
to customised user experience

Challenge

We need additional insights in order to get as much possible information about our customers so we can provide best offers to them

Goal

Enrich current DWH data with new data from social media and external sources to expand our understanding of customers 

Our solution

Big data solution that collects vast amount of data and uses NLP methods to enrich available data with new sources and analysis 

Business Value

Increase of revenue, increase of service quality 

Category

Finance

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